The Lazydogs Typefoundry

One size fits … nobody. That’s why we love tailoring our type designs. We don’t just work for you, we work with you to create the right solution for you and your brand: distinctive, consistent, economical and built for the way you look, work and grow. From visual expression and the scale of your type system to technical requirements and licensing, everything can be tailored to fit.

Explore our work

Your Starting Point

Already have a vision or a starting point? We’re happy to roll with it. Looking for something completely new? We’d love to explore it with you. Whether we modify or extend one of our existing typefaces or create something entirely new for your brand, the world is our oyster. We advise on typography, type design, font engineering and production, as well as copyright and licensing.

Your Choices

What can you control? Short answer: everything. Long answer: Custom typefaces give you control over a distinctive and recognisable visual voice, the scale of your type system, its functionality within your technical environment, and the scope of its licensing. Exclusivity can be tailored to your needs as well.

Your Process

The course of the project is completely up to you, we shape the process together.

Brand & Brief

We research and analyse the setting we design for: your brand, your company’s needs, the technical setting and the competitive environment. We offer a kick-off workshop to start, or you can outline the specs you want us to work with. Together we define the brief and scope of your project.

Create & Design

Whether we adapt an existing typeface of ours or create something from scratch, we find the look that speaks with your voice. We develop design options to find the right form and visual expression, then expand the chosen direction into the character set, style system and functionality you need.

Engineering & Implementation

We build the product to fit your specs, test them with you and manufacture the fully functioning fonts.

License & Support

Together we define the licensing model and usage rights that fit your organisation and applications. We prepare and deliver the final font package, documentation and technical specifications — and remain available when your system needs to grow.

Selected Clients

From global organisations to independent studios, publishers, agencies and cultural projects — we’re proud to have shaped type together with people who care about how language looks and works.

Tyrolit

Kathrein Digital Systems

Klett

Hacker
Pschorr

B/S/H

Seattle Sound System

David &
Martin

Michael Müller
Verlag

LoeschHundLiepold Kommunikation

BÜROECCO

AVOIR

Postbrauerei Weiler

Sportfreunde Stiller

DMG

öbv

Lazydogs
Home

Our dog house – or studio – is based in Munich's Schwabing district. Right in the city, in a neighbourhood with a long creative and cultural history, it’s our space for focused work, fresh perspectives and personal exchange. This is where we draw type and drink coffee together. Drop by, if you’re around!

Your Starting Point

Your Choices

Type. System.

Type. Identity.

Type. Tool.

Type. Money.